A good graphic design
is one that fits.
Why designers design
When You want to publish, it is very much the question HOW, in addition to the easier decisions of WHAT, WHEN and WHERE.
The question HOW is decisive. Any mass of clicks* cannot recover the loss that a weak design brings you in.
Positively, a balanced and clever design, and the adequate writing, will build up the image that You need and communicate efficiently.
So… Get out of Your bubble and team up with a professional graphic designer. Embrace the chance to develop your ideas, further than you could on your own.
* I guess You do not need tens of thousands of viewers, you just need some 50 customers that understand and appreciate your service. Win them over.
fitSites is the section of «my» corporate websites, being my task to find metaphors, defining the typographic design + giving a senseful structure and navigation. I use WordPress.
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How a site is made
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You need a logo
Branding is essential in a competitive environment. (That is: everywhere amongst our species.) Consider: Since time immemorial, man has affixed the coat of arms throughout his county, branded livestock, automobiles… All sorts of modern industrial products are branded. So shield your own business by a professionally designed logotype. It will bring specific associations into your audience’s minds and convey complex information.
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Text
The website’s owner is the one who knows the contents best. However, good communication with the audience is an additional task. Laid out lines read differently than the script. Let us do all to achieve a good reading experience.
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Photography
Some years ago we started producing «fit photos» because we wanted to offer stock images that are humanly honest and culturally near. We started with enthusiasm and produced four or five series. I do love the photos. Selling is another theme, though… Now so called artificial intelligence gives our plan new relevance… Let’s remain individual, lively and a bit imperfect = human friendly.
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Retouching
On good websites, the images are carefully edited in order to be as expressive as possible, to fit into the layout and to support the brand. If you want to learn about the opportunities to improve, optimize and tune photos, visit my
On astridimagenes.blogspot.com I show samples of aestetical and pre-print retouching I had the opportunity to do. Agencies come and go, companies change, pictures remain. Thank you, my dear customers, I like to remember you as my very friendly colleagues.
Grafikdesign · Logodesign · branding · web design · wordpress · SEO · search engine optimization
diseño gráfico · logotipo · marca · diseño web · mailings · flyers · cards · Visitenkarten · Stempel · sellos de caucho · diseño gráfico Madrid centro
image retouching · pre-print optimization · artistic retouching · composing
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